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Express Analytics

The Why, What And How Of Composable Data And Analytics

Analytical teams are constantly coming up with ways to make sense of the millions of bits of information that flow into an organization…

Mar 28, 2022

The Why, What And How Of Composable Data And Analytics

Mar 28, 2022

What Will Be The Role Of Customer Data Platform In Post 3rd-party Cookie World?

Customer data platform (CDP) is a fast-growing segment of the digital marketing universe. It focuses on analytics, and pulls data from…

Feb 4, 2022

3rd-party cookies are dead

Feb 4, 2022

What You Need to Know About Ecommerce Analytics Tools

Ecommerce analytics tools are not all created equally, but they do provide you with the ability to understand and utilize the data that is…

Aug 4, 2021

What You Need to Know About Ecommerce Analytics Tools

Aug 4, 2021

Importance of Voice of Customer Analytics

A business must “listen” to its customers and act upon their feedback or complaints. Thus, the Voice of the Customer (VoC) is a key…

Mar 15, 2021

Importance of Voice of Customer Analytics

Mar 15, 2021

Data Analytics Trend : 5 Key Data Analytics Trends For 2021

2020 was a year when the COVID-19 pandemic shook up the world of business and commerce, adversely affecting almost every sector save data…

Dec 25, 2020

Data Analytics Trend : 5 Key Data Analytics Trends For 2021

Dec 25, 2020

Behavioral rank in lead scoring helps get not more but quality leads

This group bet on the increasing reliance on behavior score in the overall lead scoring business. Such type of recording involves the use…

May 5, 2016

Behavioral rank in lead scoring helps get not more but quality leads

May 5, 2016

Marketers: Shed desktop mindset, Mobile is THE tool of customer acquisition

Earlier this week, PayPal’s Director of Mobile Commerce Rob Harper told the audience at a retail conference that choosing not to put mobile…

Mar 11, 2016

Marketers: Shed desktop mindset, Mobile is THE tool of customer acquisition

Mar 11, 2016

Does your business use emotion-based customer segmentation?

A November article published in the Harvard Business Review (HBR) citing fresh research tries to initiate renewed debate on the importance…

Dec 8, 2015

Does your business use emotion-based customer segmentation?

Dec 8, 2015

Express Analytics

Express Analytics

Express Analytics is a data & marketing analytics firm based in Irvine, Calif. USA, with global offices. We offer cloud-based analytics solutions & services.

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